Last Modified: July 2017
How we collect information
We collect information that you voluntarily provide when you use certain features of the The Baby Lady Sites, such as such as when you sign up to obtain The Baby Lady’s newsletters or information on The Baby Lady products or events, apply for employment, request free samples, call or email us or communicate with us through social media, or when you participate in events or other promotions.
When you visit or use the The Baby Lady Sites, technological tools including “Cookies” and “Pixel Tags” may also collect certain information, as explained below.
What information we collect & how we use it
The types of personal information The Baby Lady may collect include: first name, last name, email address, postal address, date of birth, phone number, gender, country of residence, visitors’ lifestyle/interests, product preferences, and information by which you or the device you are using to connect to the The Baby Lady Sites can be identified.
If you would prefer that we not collect any personal information from you, please do not provide us with any such information or opt out of providing such information where applicable.
The Baby Lady, or third parties on our behalf, may use the personal information that you provide for the following purposes:
• Marketing Communications: If you so elect, we may use the personal information you provide to us to deliver you newsletters, emails, surveys or other communications about our products, sweepstakes and contests, promotions or other information that may be of interest to you.
• Customer Service: We may use your personal information you provide to us to process and respond to your questions and/or inquiries.
• Site Optimization and Management: We may use your personal information provided to us to administer the The Baby Lady Sites, customizing future visits based on your interests, and improving the The Baby Lady Sites. In addition, The Baby Lady may collect and store IP addresses in an aggregated way in order to analyze trends, administer the The Baby Lady Sites, track traffic patterns and gather information for aggregate use.
• Employment: We may use your personal information that you provide to us with respect to employment, such as your resume, only to consider you for current and future employment opportunities and to contact you with respect to employment with the The Baby Lady company you have expressed interest in or one of our affiliates or subsidiaries. We will retain your recruiting information for further recruitment opportunities that may arise, unless you tell us that you no longer wish for us to retain your information.
Subject to your prior explicit consent where such consent is required by the applicable law in your jurisdiction, The Baby Lady may place small data files on your computer, known as “cookies”, in order to facilitate your browsing on the The Baby Lady Sites and improve the quality of the The Baby Lady Sites. A “cookie” primarily stores information concerning your visits and preferences as to your browsing on the The Baby Lady Sites, so you do not have to re-enter your settings when you come back to a The Baby Lady Site. Learn more about cookie settings here.
You can prevent this storing by refusing the cookies when applicable, or by changing your browser settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please be aware that when you disable cookies, some features and services on the The Baby Lady Sites may not function properly. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics.
Subject to your prior explicit consent where such consent is required by the applicable law in your jurisdiction, The Baby Lady may use pixel tags (also known as “clear gifs” or “web beacons”), tracking links and/or similar technology to monitor the activity of some of the pages you visit on the The Baby Lady Sites in order to personalize your experience, facilitate your browsing on the The Baby Lady Sites and improve the quality of the The Baby Lady Sites. The Baby Lady may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.
How we share information
Your information (personal and non personal) may be shared within the The Baby Lady group of companies (The Baby Lady LLC and its affiliates and subsidiaries). However, The Baby Lady does not disclose or sell your personal data to third parties, except to specific third parties as described below:
Third Parties for Marketing Purposes
Certain promotions and events sponsored by The Baby Lady or certain portions of the The Baby Lady Sites may offer you the opportunity to consent to the sharing of your information with The Baby Lady’s business partners such as The Baby Lady’s licensors or promotion co-sponsors. If you have given your explicit consent, your information will be shared with that specific third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies (including how to opt-out with such third party).
The Baby Lady engages third party service providers to perform functions on The Baby Lady’s behalf. Examples include data analyses firms, customer support specialists, fulfillment companies (e.g., companies that coordinate email campaigns, sweepstakes, contests or promotions) and web-hosting companies. Such third parties may be provided with access to your information (personal and non personal) as needed to perform their functions. However, they are not authorized by The Baby Lady to use such information for any other purpose or transfer it to anyone else.
The Baby Lady may share certain information you provide in an aggregated and anonymous form with third parties we have engaged for internal business and planning purposes, such as statistics or developing marketing plans. Any aggregated information shared in these contexts will not contain your personal information.
The Baby Lady may transfer, divest, assign, share, sell or otherwise engage in a transaction that involves some or all of our assets, including any or all of your information, in the course of a corporate divestiture, merger, acquisition, joint venture, bankruptcy, dissolution, reorganization, or any other similar transaction or proceeding.
Compliance with Laws
The Baby Lady may disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process, or governmental request. We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, as part of the administration of our risk reduction program, or as otherwise permitted by law.
Your privacy choices
If you decide at any time that you no longer wish to receive marketing communications or other information that you requested from The Baby Lady (e.g. newsletters or promotional emails), you may opt out by clicking on a link in the email you receive or by sending us an email or by sending a letter to: E-business Consumer Contact, The Baby Lady LLC, 2624 Redcoat Drive APT 1D, Alexandria VA.
You may also opt out of the aggregation and analysis of data collected about you on the The Baby Lady Sites by certain web analytics vendors by clicking here and here and selecting the opt-out link at the bottom of the linked site.
Changing or Deleting Your Information
You may review, update, correct or delete your personal information by sending us an email or by sending a letter to: E-business Consumer Contact, The Baby Lady LLC, The Baby Lady LLC. Please note that if you request the deletion of your personal information, we may retain an archived copy of your records as required by law or to enforce our rights.
Transfer of data to other countries
The Baby Lady understands that you care how your personal information is used and/or shared with others, and we value your trust and seek to safeguard your personal information. The Baby Lady implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorized access, use and disclosure. However, please be aware that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.
Third party links
We are a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon and affiliated sites. These links are sometimes referred to as “Affiliate Links”.
Social networks & public forums
Contests & promotions
The The Baby Lady Sites are not directed toward or designed for the use by persons aged 13 and under. The Baby Lady does not solicit or knowingly collect personal information from children aged 13 and under. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the The Baby Lady Sites, we will delete the information from our records.
Notice to California residents